Design expertise for homes, brands, and stages.
Alex Dauley is an interiors expert, consultant, and public voice in design.
She works across spatial projects, brand collaborations, and speaking engagements, shaping spaces and stories that reflect how we live now, thoughtfully, intentionally, and with enduring relevance.
Most interiors are shaped from the outside in, driven by an aesthetic, then adapted to accommodate real life. Alex Dauley approaches design as a strategic discipline, beginning not with how spaces look, but with how they are lived, experienced, and understood.
Her work is grounded in The Lifestyle Design Method, a philosophy that examines routines, behaviours, and emotional responses to space before visual decisions are made. This perspective brings clarity to complex design challenges, informing long-term thinking across interiors, environments, and the narratives that surround them.
As an interiors expert, consultant, and public voice in design, Alex works with brands, platforms, and media to explore how spaces shape behaviour, culture, and wellbeing. Through strategic collaboration, speaking engagements, and commentary, she contributes to broader conversations about design, inclusivity, and the future of how we live.
Design Consultancy
Strategic design direction rooted in lifestyle, clarity, and intention.
Alex Dauley is an interiors expert and design consultant working at the intersection of art, lifestyle, and spatial strategy.
Her practice is centred on shaping ideas into clarity, providing thoughtful design direction that informs how spaces are experienced, rather than managing how they are built.
She works with individuals, brands, and commercial partners seeking a considered approach to interiors, one that prioritises intention, atmosphere, and long-term value.
Alex’s role is to define the creative and conceptual framework of a project, offering high-level guidance that supports confident decision-making without involvement in construction or implementation.
As a design consultant I:
Provide creative direction rooted in how people live, work, and interact
Help define spatial intent, mood, and atmosphere
Translate your vision into a cohesive design narrative
Advise on materiality, proportion, lighting, and experience
Support high-level decision-making with clarity and confidence
Whether you’re refining a residential concept or shaping a commercial environment, my role is to be your thinking partner, an artist with a systems-level understanding of space, without getting involved in construction management or implementation.
Design consultancy with me looks like this:
We begin with where you are now, your context, your goals, your experiences
We explore what matters most, behaviour, use, identity, culture
We develop a clear framework of direction, not just visuals, but reasoned choices
You walk away with a confident, actionable design strategy that you or your project team can implement with purpose
Speaking & Events
Alex Dauley is a leading voice in lifestyle-first design, exploring how home shapes identity, wellbeing and modern living.
As an Interior Expert and Creative Director, Alex brings warmth, depth and cultural insight to conversations about how we live today.
Her talks blend emotional intelligence, design philosophy and real-life storytelling, offering audiences a grounded, human, and transformative understanding of home.
SIGNATURE TALK TOPICS
Designing the Way You Live, Not Just the Way Things Look
A deep dive into lifestyle-first design: how understanding behaviour, identity and emotional needs creates transformative homes.
The Emotional Architecture of Home
How our spaces shape mood, wellbeing, self-expression and connection.
Warm Minimalism as a Wellbeing Practice
A modern, soulful interpretation of minimalism rooted in texture, warmth and ease, not austerity.
Culture, Identity & the Modern British Home
How heritage, belonging and lived experience influence the way we design and inhabit spaces.
Designing for Real Life: Family, Function & Flow
How to create spaces that support busy households without sacrificing beauty or calm.
Creative Entrepreneurship & Storytelling in Design
Navigating creativity, purpose and representation within the design industry
TALK FORMATS
Keynotes
Fireside conversations
Panels & roundtables Workshops (design, identity, lifestyle)
Moderated conversations
IDEAL AUDIENCES
Design conferences & festivals
Wellbeing & lifestyle events
Cultural institutions
Creative industry panels
Women’s leadership platforms
Brand events
Podcasts & broadcast media
Brand Partnerships
Alex collaborates with brands that value thoughtful design, calm luxury, and long-term customer trust. I’m comfortable working on-stage, on-camera, and behind the scenes as a creative and strategic partner.
WAYS WE CAN WORK TOGETHER
Event speaking and hosting (in-person or virtual)
Creative direction and styling for campaigns and launches
Design-led consultancy for product, retail, or customer experience
Content partnerships (social, editorial, video) rooted in real expertise
Media & Commentary
Alex Dauley is available for television, radio, podcasts, print, and digital media as a design expert and cultural commentator on how we live today. She brings a considered, practical perspective to conversations around homes, lifestyle, and the decisions that shape modern living.
Alex is best known as the presenter of Channel 4’s The Great Home Transformation, and is a regular guest across podcasts, panels, and editorial platforms. She contributes to leading design and lifestyle publications, offering clear-eyed insight grounded in both professional expertise and lived experience.
Commentary areas include:
How homes shape behaviour, wellbeing, and everyday routines
Renovation and investment decisions, what adds value, and what doesn’t
Trends versus timeless design, and how to make informed choices
The realities of family life, entertaining, and contemporary ways of living
For media enquiries, producers and editors are invited to get in touch. Alex can provide a concise biography, suggested talking points, and tailored commentary aligned to your brief.
